Enriching Customer Experience
A part of Digital Transformation journey of a company is enhancing the engagement with customers through the use of the latest social and mobile apps which make customers feel more comfortable working with the enterprise because of the easy accessibility and convenience to transact.
Enterprises which are willing to stay agile and relevant in business for the coming years should look at integrating mobile apps and web applications with their existing legacy ERP, financial system, supply chain system etc. to extend capturing of information and sharing updates back to the customers and the employees.
With the new and innovative software platforms and development methods, investment on mobile apps and web applications have become affordable to businesses of all sizes starting from SMEs to mid Enterprises. Cloud services and SAS based applications make it easier to try new applications and then move ahead.
The moral of the story is: An investment in digital has a direct impact on enriching the customer experience.